{"id":1694,"date":"2024-03-26T18:14:05","date_gmt":"2024-03-26T18:14:05","guid":{"rendered":"https:\/\/utc.edu.ni\/biblioteca\/?page_id=1694"},"modified":"2025-04-01T03:16:04","modified_gmt":"2025-04-01T03:16:04","slug":"mercadeo","status":"publish","type":"page","link":"https:\/\/utc.edu.ni\/biblioteca\/mercadeo\/","title":{"rendered":"Mercadeo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1694\" class=\"elementor elementor-1694\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e1a3b7 e-flex e-con-boxed e-con e-parent\" data-id=\"9e1a3b7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8f73ee5 e-flex e-con-boxed e-con e-child\" data-id=\"8f73ee5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a02dab elementor-widget elementor-widget-heading\" data-id=\"4a02dab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Biblioteca Mercadeo<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e46045d elementor-widget elementor-widget-text-editor\" data-id=\"e46045d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84e5af3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"84e5af3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96bd614 e-flex e-con-boxed e-con e-parent\" data-id=\"96bd614\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f6f7e27 e-flex e-con-boxed e-con e-child\" data-id=\"f6f7e27\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d16f5b6 elementor-widget elementor-widget-heading\" data-id=\"d16f5b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Services<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49160ad elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"49160ad\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon 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var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff6b5ad e-flex e-con-boxed e-con e-child\" data-id=\"ff6b5ad\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8afb4cd e-flex e-con-boxed e-con e-child\" data-id=\"8afb4cd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b51e338 elementor-widget elementor-widget-image\" data-id=\"b51e338\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/drive.google.com\/file\/d\/1Rvxjl1A4UwYhHJOKbmer_txU7fdPl-bb\/view?usp=sharing\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"703\" height=\"553\" src=\"https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2024\/07\/Direccion-de-Marketing.jpg\" class=\"attachment-full size-full wp-image-1955\" alt=\"\" srcset=\"https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2024\/07\/Direccion-de-Marketing.jpg 703w, https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2024\/07\/Direccion-de-Marketing-300x236.jpg 300w\" sizes=\"(max-width: 703px) 100vw, 703px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01dc307 elementor-widget elementor-widget-image-box\" data-id=\"01dc307\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:right;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:left;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0}<\/style><div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Direcci\u00f3n de Mercadeo<\/h3><p class=\"elementor-image-box-description\">Mercadeo, tambi\u00e9n conocido como marketing, es \u201cel proceso de estimular intencionalmente la demanda y la compra de bienes y servicios\u201d.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e0f70 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"36e0f70\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/1Rvxjl1A4UwYhHJOKbmer_txU7fdPl-bb\/view?usp=sharing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar Libro<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d91c69 e-flex e-con-boxed e-con e-child\" data-id=\"7d91c69\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-941995b elementor-widget elementor-widget-image\" data-id=\"941995b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/drive.google.com\/file\/d\/1k2R-2_Riv-YcT_sN3GoP09Jupy1AS3qE\/view?usp=sharing\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"787\" height=\"575\" src=\"https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2024\/07\/Fundamentos-de-Marketing.jpg\" class=\"attachment-full size-full wp-image-1962\" alt=\"\" srcset=\"https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2024\/07\/Fundamentos-de-Marketing.jpg 787w, https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2024\/07\/Fundamentos-de-Marketing-300x219.jpg 300w, https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2024\/07\/Fundamentos-de-Marketing-768x561.jpg 768w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb17c2 elementor-widget elementor-widget-image-box\" data-id=\"ffb17c2\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Fundamentos de Marketing<\/h3><p class=\"elementor-image-box-description\">Se basa en estudiar los tipos de mercado existentes y los que espec\u00edficamente se ajustan a las probabilidades de consumo del producto de la empresa<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5df6f5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a5df6f5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/1k2R-2_Riv-YcT_sN3GoP09Jupy1AS3qE\/view?usp=sharing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar Libro<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86a3f7d e-flex e-con-boxed e-con e-child\" data-id=\"86a3f7d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5be3ae4 elementor-widget elementor-widget-image\" data-id=\"5be3ae4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/drive.google.com\/file\/d\/1tEpLP2WTqCnlu87wGyUCPz58uEZnlhsQ\/view?usp=sharing\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"775\" height=\"581\" src=\"https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2024\/07\/Fundamentos-De-Marketing-Stanton-14edi.jpg\" class=\"attachment-full size-full wp-image-1967\" alt=\"\" srcset=\"https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2024\/07\/Fundamentos-De-Marketing-Stanton-14edi.jpg 775w, https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2024\/07\/Fundamentos-De-Marketing-Stanton-14edi-300x225.jpg 300w, https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2024\/07\/Fundamentos-De-Marketing-Stanton-14edi-768x576.jpg 768w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f435a52 elementor-widget elementor-widget-image-box\" data-id=\"f435a52\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Fundamentos de Marketing<\/h3><p class=\"elementor-image-box-description\">Se basa en estudiar los tipos de mercado existentes y los que espec\u00edficamente se ajustan a las probabilidades de consumo del producto de la empresa<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df70452 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"df70452\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/1tEpLP2WTqCnlu87wGyUCPz58uEZnlhsQ\/view?usp=sharing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar Libro<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b611a9 e-flex e-con-boxed e-con e-child\" data-id=\"3b611a9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3b440f5 e-flex e-con-boxed e-con e-child\" data-id=\"3b440f5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1fed96 elementor-widget elementor-widget-image\" data-id=\"b1fed96\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/drive.google.com\/file\/d\/19pcvc4_IQnMVdhLdaVB9mLMP8BYF5HEB\/view?usp=sharing\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"362\" height=\"436\" src=\"https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2024\/07\/Mercadotecnia.jpg\" class=\"attachment-full size-full wp-image-1972\" alt=\"\" srcset=\"https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2024\/07\/Mercadotecnia.jpg 362w, https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2024\/07\/Mercadotecnia-249x300.jpg 249w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1de0af2 elementor-widget elementor-widget-image-box\" data-id=\"1de0af2\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Mercadotecnia<\/h3><p class=\"elementor-image-box-description\">La mercadotecnia es un \u201cconjunto de principios y pr\u00e1cticas que buscan el aumento del comercio, especialmente de la demanda\u201d.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be04542 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"be04542\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/19pcvc4_IQnMVdhLdaVB9mLMP8BYF5HEB\/view?usp=sharing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar Libro<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64c41d8 e-flex e-con-boxed e-con e-child\" data-id=\"64c41d8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d77108 elementor-widget elementor-widget-image\" data-id=\"9d77108\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/drive.google.com\/file\/d\/138xtf7nSamHVEEwFZjOXF17yIwJZ7lsz\/view?usp=sharing\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"403\" height=\"531\" src=\"https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2024\/07\/Marketing-Kotler.jpg\" class=\"attachment-full size-full wp-image-1976\" alt=\"\" srcset=\"https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2024\/07\/Marketing-Kotler.jpg 403w, https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2024\/07\/Marketing-Kotler-228x300.jpg 228w\" sizes=\"(max-width: 403px) 100vw, 403px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7571af1 elementor-widget elementor-widget-image-box\" data-id=\"7571af1\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Marketing Kotler<\/h3><p class=\"elementor-image-box-description\">Focus on how you can help and benefit your user. Use simple words so that you don't confuse people.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a8376e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9a8376e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/138xtf7nSamHVEEwFZjOXF17yIwJZ7lsz\/view?usp=sharing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar Libro<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3af4aba e-flex e-con-boxed e-con e-child\" data-id=\"3af4aba\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a23fe7 elementor-widget elementor-widget-image\" data-id=\"9a23fe7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/drive.google.com\/file\/d\/1YcWvfQPvU4mEUrSW86iJ2SEGSDh7OZXv\/view?usp=sharing\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"407\" height=\"510\" src=\"https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2025\/04\/Fundamentos-de-Marketing.jpg\" class=\"attachment-full size-full wp-image-2055\" alt=\"\" srcset=\"https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2025\/04\/Fundamentos-de-Marketing.jpg 407w, https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2025\/04\/Fundamentos-de-Marketing-239x300.jpg 239w\" sizes=\"(max-width: 407px) 100vw, 407px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b841283 elementor-widget elementor-widget-image-box\" data-id=\"b841283\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Fundamentos del Marketing<\/h3><p class=\"elementor-image-box-description\">Implica investigar y comprender el entorno del mercado, incluidos los datos demogr\u00e1ficos, las preferencias y los comportamientos de los clientes. <\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04cbaa4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"04cbaa4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/1YcWvfQPvU4mEUrSW86iJ2SEGSDh7OZXv\/view?usp=sharing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar Libro<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4dd152 e-flex e-con-boxed e-con e-child\" data-id=\"d4dd152\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f3c0da7 e-flex e-con-boxed e-con e-child\" data-id=\"f3c0da7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f781f7 elementor-widget elementor-widget-image\" data-id=\"9f781f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/drive.google.com\/file\/d\/1UBfsSI2IntD_vPn43Tpa8Yqq1TKX_G9-\/view?usp=sharing\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"407\" height=\"510\" src=\"https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2025\/04\/Glosario.jpg\" class=\"attachment-full size-full wp-image-2065\" alt=\"\" srcset=\"https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2025\/04\/Glosario.jpg 407w, https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2025\/04\/Glosario-239x300.jpg 239w\" sizes=\"(max-width: 407px) 100vw, 407px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b31107b elementor-widget elementor-widget-image-box\" data-id=\"b31107b\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Glosario de T\u00e9rminos<\/h3><p class=\"elementor-image-box-description\">Un glosario se asemeja, b\u00e1sicamente, a un diccionario en cuanto a su estructura concepto- definici\u00f3n.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6db7ec8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6db7ec8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/1UBfsSI2IntD_vPn43Tpa8Yqq1TKX_G9-\/view?usp=sharing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar Libro<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffadb24 e-flex e-con-boxed e-con e-child\" data-id=\"ffadb24\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17a1c90 elementor-widget elementor-widget-image\" data-id=\"17a1c90\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/drive.google.com\/file\/d\/1IvlfCQw7RiA9I8wepX5roI1ZicFPOA_g\/view?usp=sharing\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"407\" height=\"505\" src=\"https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2025\/04\/Inv-Merc.jpg\" class=\"attachment-full size-full wp-image-2105\" alt=\"\" srcset=\"https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2025\/04\/Inv-Merc.jpg 407w, https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2025\/04\/Inv-Merc-242x300.jpg 242w\" sizes=\"(max-width: 407px) 100vw, 407px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb490c0 elementor-widget elementor-widget-image-box\" data-id=\"eb490c0\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Investigaci\u00f3n de Mercados<\/h3><p class=\"elementor-image-box-description\">La investigaci\u00f3n de mercados es un proceso que consiste en recopilar, analizar e interpretar informaci\u00f3n sobre un mercado, sus consumidores y competidores. <\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-296e57a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"296e57a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/1IvlfCQw7RiA9I8wepX5roI1ZicFPOA_g\/view?usp=sharing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar Libro<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8a8b2f e-flex e-con-boxed e-con e-child\" data-id=\"b8a8b2f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e753bb elementor-widget elementor-widget-image\" data-id=\"4e753bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/drive.google.com\/file\/d\/1DDtVyt42HEU_id9556UxWoe3dRXuUXpM\/view?usp=sharing\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"407\" height=\"499\" src=\"https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2025\/04\/Est-Pub-Prom.jpg\" class=\"attachment-full size-full wp-image-2142\" alt=\"\" srcset=\"https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2025\/04\/Est-Pub-Prom.jpg 407w, https:\/\/utc.edu.ni\/biblioteca\/wp-content\/uploads\/2025\/04\/Est-Pub-Prom-245x300.jpg 245w\" sizes=\"(max-width: 407px) 100vw, 407px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-838306e elementor-widget elementor-widget-image-box\" data-id=\"838306e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Estrategias de Publicidad y Promoci\u00f3n<\/h3><p class=\"elementor-image-box-description\">Las estrategias de publicidad y promoci\u00f3n son planes que ayudan a dar a conocer productos o servicios, y a aumentar las ventas.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de7a7a2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"de7a7a2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/1DDtVyt42HEU_id9556UxWoe3dRXuUXpM\/view?usp=sharing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar Libro<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16ec7fa e-flex e-con-boxed e-con e-parent\" data-id=\"16ec7fa\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d13f07f e-con-full e-flex e-con e-child\" data-id=\"d13f07f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03937cd elementor-widget elementor-widget-text-editor\" data-id=\"03937cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-639a73b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"639a73b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Biblioteca Mercadeo Get Started Our Services Direcci\u00f3n de Mercadeo Mercadeo, tambi\u00e9n conocido como marketing, es \u201cel proceso de estimular intencionalmente la demanda y la compra de bienes y servicios\u201d. Descargar Libro Fundamentos de Marketing Se basa en estudiar los tipos de mercado existentes y los que espec\u00edficamente se ajustan a las probabilidades de consumo del [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"_links":{"self":[{"href":"https:\/\/utc.edu.ni\/biblioteca\/wp-json\/wp\/v2\/pages\/1694"}],"collection":[{"href":"https:\/\/utc.edu.ni\/biblioteca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/utc.edu.ni\/biblioteca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/utc.edu.ni\/biblioteca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/utc.edu.ni\/biblioteca\/wp-json\/wp\/v2\/comments?post=1694"}],"version-history":[{"count":58,"href":"https:\/\/utc.edu.ni\/biblioteca\/wp-json\/wp\/v2\/pages\/1694\/revisions"}],"predecessor-version":[{"id":2155,"href":"https:\/\/utc.edu.ni\/biblioteca\/wp-json\/wp\/v2\/pages\/1694\/revisions\/2155"}],"wp:attachment":[{"href":"https:\/\/utc.edu.ni\/biblioteca\/wp-json\/wp\/v2\/media?parent=1694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}